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The Noey Family

Step into a world where childhood is cherished, parenting is celebrated and every moment is an opportunity for connection, exploration and joy. Noey is a family lifestyle store redefining the way we nurture and grow together.

At Noey, we understand that the journey of parenting is as unique as each child and individuality is celebrated. Our carefully curated collection features products that blend the best of mindfulness, sustainability and playfulness. We believe in creating an environment where families can be present and engaged, fostering curiosity and adventures, while embracing a conscious and sustainable lifestyle.


What Sets Noey Apart?

  1. Mindful Living: Noey is more than a store; it's a lifestyle. We believe in the power of being present in each moment and our products are thoughtfully chosen to encourage mindfulness in everyday activities.

  2. Authenticity and Exploration: We want to encourage children's inquisitive and curious spirits, we want to offer tools and ways of nurturing their desire to explore and ways of freeing their creativity.

  3. Conscious Parenting: Parenting is a journey of love, learning and growth. Noey supports conscious parenting by offering products that promote a deeper connection between parents and children.

  4. Sustainable Lifestyle: Our commitment to the environment is reflected in our range of sustainable and eco-friendly products. From clothing to toys, every item at Noey is chosen with the planet in mind.

  5. Slow Fashion + No Waste: Noey believes in quality over quantity and all of our products are ordered purely based on demand, with a lot of the clothing being made to order.

  6. Community Involvement: At Noey, we understand the importance of community. We want to be actively engaged in any opportunity to make a difference. We're counting on you to also share with us any initiatives we can be a part of.

  7. Curated Finds from Independent Brands: Discover unique treasures from independent brands and boutiques that share our values. Each item tells a story and adds a special touch to your family's journey.

  8. Wellness and Self-Care: Noey is not just for the little ones; it's a sanctuary for parents too. Explore our wellness and self-care products designed to nourish the mind and body.

What to Expect at Noey:

  • Mindfulness tools and toys that encourage learning through play and being present.

  • Unique products that focus on exploration and creative pursuits.

  • Thoughtfully designed parenting resources to support your journey.

  • A curated collection of sustainable clothing and toys for the little ones and as they grow.

  • Unique finds from independent brands and boutiques, adding a special flair to your family's unique story.

  • Engaging workshops and events focused on mindful living, sustainability and conscious parenting.

  • A range of self-care and wellness products, good for you and for the planet.

Join us at Noey and embark on a journey where every purchase reflects your commitment to a conscious, joyful and adventurous family lifestyle. Together, let's promote a world where being present is a choice and a gift and let's create a space where mindfulness meets adventure, where sustainable choices become second nature and where joy is an integral part of the everyday.


With love, Noey



Model with flower suit, orange and yellow tones


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